Researchers at the Children’s Hospital of Eastern Ontario (CHEO) have been investigating consumer health videos on YouTube.
You may be interested in their publication Too Many Crying Babies: A Systematic Review of Pain Management Practices During Immunizations on YouTube” where they noticed that infants were highly distressed during the immunization procedure and that known methods to reduce distress (such as breastfeeding, sweet solutions, or front-to-front holding) were not being utilized.
They also created YouTube videos:
- Baby Vaccination: The Secret to a Calm and Peaceful Immunization that demonstrates how painless and peaceful vaccinations can be.
- Be Sweet to Babies: Reduce your infant’s pain during newborn blood tests, which again demonstrate that through breastfeeding, sugar water, and skin-to-skin care, babies can have painless blood tests and procedures.