Is the Common Cold Happier in a Cold Nose?

Being that it’s cold and flu season, and that we’re in the middle of a cold snap, we thought we’d share these new research results that suggest how the common cold is happier in a cold nose.

The research was conducted in the US and published in PNAS.

The BBC also wrote (an easier to read) article about this research and findings.

Will it make you pull your scarf up tightly around your nose? Or is the research too specific to generalize on a large scale?

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